Tips to Successfully Execute Your Strategic Plan

Rose Report: Issue 61

By Ted Rose, CEO, Rose Financial Solutions

Often, a company’s strategic plan is comparable to a New Year’s resolution, made with the best intentions but frequently abandoned by the end of January. In fact, according to  studies , 60 to 90% of strategic plans never fully launch. Although the reasons vary, failure to execute is frequently the culprit. If your 2023 strategic plan is already gathering dust, grab it off the shelf and start including it in the way you conduct your day-to-day business. To get you started, here are tips on successfully executing your strategic plan and staying on the path to achieving your 2023 goals.

Focus on building the new

According to  Psychology Today , approach-oriented goals involve reaching desired outcomes, while avoidance goals focus on eliminating undesired consequences. Consequently, adopting a new habit has a higher success rate than stopping or avoiding one. Perhaps Dan Millman, the author of The Peaceful Warrior, said it best, “The secret of change is to focus all of your energy not on fighting the old, but on building the new.” With that in mind, focus on the new opportunities for growth you identified in your strategic plan, implement back-office processes that enhance the efficiency of your operations, and create additional revenue streams that build value.

Keep a close eye on your KPIs

Increasingly, businesses rely on data-driven information to help them make better business decisions. Assessing key performance indicators (KPIs) and financial reports, such as the balance sheet, income statement, and cash-flow statements is essential to reaching your strategic goals. Monitoring your KPIs on at least a monthly basis informs you of any changes to your company’s fiscal health, allowing you to take action to get back on course swiftly.

Remain agile and open to change

Businesses must manage their operations realistically, especially during times of uncertainty. According to research by Gartner, 76% of corporate strategy leaders say significant pivots to strategic plans are now happening more frequently. View your strategic plan as a living document, periodically reviewing it to ensure it is still relevant, and make any necessary adjustments in light of market and economic changes.

One for all and all for one

Successfully implementing a strategic plan requires a team effort. Include your senior leadership and managers in a monthly meeting where you clearly outline goals and discuss the specific actions necessary to achieve those goals. Make sure to keep the line of communication open and hold managers accountable for reporting issues that stand in the way of obtaining the company’s goals.

During uncertain times, it’s critical to have a financial planning system that enables decision-makers to recognize when their strategic plan is veering off course so they can act quickly to get back on track. Schedule an introductory virtual meeting to discover how ROSE can provide you with the financial clarity needed to implement your strategic plan successfully.

This content is for information purposes only and should not be considered legal, accounting, or tax advice or a substitute for obtaining such advice specific to your business.

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September 4, 2025
Rose Financial Solutions (“ROSE®”), a pioneer in Finance as a Service ( FaaS ), today announced new strategic partnerships designed to empower fractional CFOs and CPA firms to support clients with scalable financial infrastructure. Through alliances with Apex Finance Solutions, CFO Advisory DC, CTM Partners, and Rubino & Company , ROSE is expanding access to scalable, AI -enabled solutions that simplify financial operations and amplify the value advisors deliver to growing businesses. “Fractional CFOs and CPA firms are critical growth partners for businesses, but they shouldn’t have to build financial infrastructure on their own,” said Ted Rose, President, CEO, and Founder of ROSE . “With these partnerships, we’re giving them access to enterprise-grade tools that drive efficiency, scalability, and insight—so they can remain focused on their most important role: trusted advisors.” At the center of these partnerships is ROSE’s Finance as a Service ( FaaS ) model, which integrates People, Process, Technology, Organization, and Data . This framework simplifies back-office operations while empowering financial leaders with real-time insights, audit-readiness, and proactive decision-making . All four partners now gain access to Easby ® , ROSE’s AI-powered, enterprise-grade automation platform that seamlessly integrates with accounting systems to transform financial data into actionable intelligence. Meet the Partners Apex Finance Solutions : Guides high-performing entrepreneurs with executive-level financial leadership. With Easby®, Apex enhances its strategic advisory capabilities through real-time data insights. CFO Advisory DC : Brings a global perspective from private equity, impact investing, and strategy consulting. Easby strengthens its ability to deliver operational excellence and scalable growth strategies. CTM Partners : Specializes in driving scalable growth and operational efficiency through financial leadership. By leveraging ROSE’s FaaS model, CTM expands client visibility and decision-making agility. Rubino : A Maryland-based CPA firm delivering audit, tax, and CFO consulting expertise (through their CAS – Client Accounting Services). By integrating Easby, Rubino enhances compliance readiness while delivering deeper client insights. “This is just the beginning of our CFO and CPA partner network buildout,” added Rose. “Our goal is to ensure every growth focused organization in the nation has access to the same level of sophistication and scalability as enterprise finance teams—without the cost or complexity. Our nationwide network will reshape the way financial leaders deliver trusted, data-driven advisory services.” About Rose Financial Solutions ROSE is a leading provider of Finance as a Service (FaaS – next generation of finance and accounting outsourcing) , helping businesses simplify financial operations by aligning People, Process, Technology, Organization, and Data . Its enterprise-grade AI-enabled automation platform, Easby® , transforms financial data into actionable insights, enabling companies to scale with confidence and agility. With ROSE and Easby, organizations achieve audit readiness, operational efficiency, and data-driven decision-making—redefining the future of finance and accounting. To learn more about how ROSE and Easby® can transform your financial operations, visit www.rosefinancial.com and www.easby.ai . Ready to empower your firm with enterprise-grade financial infrastructure? Contact us today to explore partnership opportunities.
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