Easby® Makes it Easy

By Ted Rose, CEO, Rose Financial Solutions

Managing finance, accounting, and tax functions is complex. In fact, it is often compared to rocket science and brain surgery. It’s time to end complexity! At ROSE®, we make it easy to manage your financial activities so you can more efficiently run your business and build stakeholder value. 

Through Easby®, our Finance as a Service (FaaS) solution extends beyond traditional finance and accounting outsourcing by combining the power of people, processes, and technology. With ERP-level technology, Easby helps you better manage your back-office functions by connecting them into a unified system that facilitates visibility, communication, and access. Easby makes managing your financial processes easy and helps guide your success, taking you from where you are to where you want to be. Here’s how:

Efficiency

CEOs are forced to rely on piecemealed data and reports when utilizing outdated systems. Easby houses all of your finance and accounting information within the same platform, eliminating the need to log into multiple databases to manage your financial functions. With an enhanced user experience and user-friendly navigational tools, Easby brings your financial data to life, providing an unprecedented view of your company’s fiscal health.

Reliability

Due to the lack of a “big picture” view of the organization, outdated financial and accounting systems can impede business growth. CEOs can only make intelligent business decisions if they have access to reliable and timely information. Easby ensures that your financial data is kept current so you can track positive and negative changes that occur within your business.

Visibility

Easby’s complete financial package provides all the reporting necessary to navigate your business toward its goals, including the ability to track your KPIs against your financial statement to determine where operational issues exist so you can swiftly take corrective actions.

Financial Guidance

Our team of experienced finance, accounting, and tax professionals provides superior guidance for financial management, performance improvement, and minimizing compliance-related risks.

Scalability

Companies frequently choose a finance and accounting solution that addresses their immediate needs, not future requirements. As your company grows, Easby scales to suit your demands in terms of the volume of transactions executed and the incorporation of new technologies.

Cost-effective

In these trying economic times, many CEOs are looking for ways to cut expenses, increase productivity, and gain financial clarity without investing in a costly accounting system or adding additional staff. On average, Easby saves our clients 30% to 50% of the cost of an in-house team.

Security

With control structures in place, Easby decreases fraud risk by enforcing protocols allowing only those authorized to access, review, and approve payments. Additionally, Easby integrates self-authentication and provides enterprise-level security.

Flexibility

Whether you need a fully staffed solution or need support in specific areas of your accounting and finance department, we configure Easby to fit your needs. Our fully staffed solution includes our full technology platform, our best practices, and our people. Or you can make your accounting and finance staff more effective using Easby with your existing accounting software.

The Future of FaaS is Easby

As a leading industry innovator, ROSE has been at the forefront of the paradigm shift from traditional finance and accounting outsourcing to utilizing technology to simplify back-office functions through FaaS. Easby is a cost-effective, scalable solution that grows with your company and provides the advantage of an ERP without abandoning your current accounting and finance system. Please schedule an introductory call for more information on why the future of FaaS is Easby.

This content is for information purposes only and should not be considered legal, accounting, or tax advice or a substitute for obtaining such advice specific to your business.

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September 4, 2025
Rose Financial Solutions (“ROSE®”), a pioneer in Finance as a Service ( FaaS ), today announced new strategic partnerships designed to empower fractional CFOs and CPA firms to support clients with scalable financial infrastructure. Through alliances with Apex Finance Solutions, CFO Advisory DC, CTM Partners, and Rubino & Company , ROSE is expanding access to scalable, AI -enabled solutions that simplify financial operations and amplify the value advisors deliver to growing businesses. “Fractional CFOs and CPA firms are critical growth partners for businesses, but they shouldn’t have to build financial infrastructure on their own,” said Ted Rose, President, CEO, and Founder of ROSE . “With these partnerships, we’re giving them access to enterprise-grade tools that drive efficiency, scalability, and insight—so they can remain focused on their most important role: trusted advisors.” At the center of these partnerships is ROSE’s Finance as a Service ( FaaS ) model, which integrates People, Process, Technology, Organization, and Data . This framework simplifies back-office operations while empowering financial leaders with real-time insights, audit-readiness, and proactive decision-making . All four partners now gain access to Easby ® , ROSE’s AI-powered, enterprise-grade automation platform that seamlessly integrates with accounting systems to transform financial data into actionable intelligence. Meet the Partners Apex Finance Solutions : Guides high-performing entrepreneurs with executive-level financial leadership. With Easby®, Apex enhances its strategic advisory capabilities through real-time data insights. CFO Advisory DC : Brings a global perspective from private equity, impact investing, and strategy consulting. Easby strengthens its ability to deliver operational excellence and scalable growth strategies. CTM Partners : Specializes in driving scalable growth and operational efficiency through financial leadership. By leveraging ROSE’s FaaS model, CTM expands client visibility and decision-making agility. Rubino : A Maryland-based CPA firm delivering audit, tax, and CFO consulting expertise (through their CAS – Client Accounting Services). By integrating Easby, Rubino enhances compliance readiness while delivering deeper client insights. “This is just the beginning of our CFO and CPA partner network buildout,” added Rose. “Our goal is to ensure every growth focused organization in the nation has access to the same level of sophistication and scalability as enterprise finance teams—without the cost or complexity. Our nationwide network will reshape the way financial leaders deliver trusted, data-driven advisory services.” About Rose Financial Solutions ROSE is a leading provider of Finance as a Service (FaaS – next generation of finance and accounting outsourcing) , helping businesses simplify financial operations by aligning People, Process, Technology, Organization, and Data . Its enterprise-grade AI-enabled automation platform, Easby® , transforms financial data into actionable insights, enabling companies to scale with confidence and agility. With ROSE and Easby, organizations achieve audit readiness, operational efficiency, and data-driven decision-making—redefining the future of finance and accounting. To learn more about how ROSE and Easby® can transform your financial operations, visit www.rosefinancial.com and www.easby.ai . Ready to empower your firm with enterprise-grade financial infrastructure? Contact us today to explore partnership opportunities.
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