ROSE FaaS 2026 Conference

June 9, 2026 | 12:30 PM - 7:00 PM | North Bethesda, MD


Join us for an executive conference on financial readiness, audit and compliance confidence, AI-enabled finance, and what it takes to position a company for sale. Built for CFOs, CEOs, GovCon leaders, and growth-stage operators who need more than a better close.


Thank You to Our Business Partners

ROSE FaaS Conference 2026 | Built to Last. Built to Scale.


Most companies reach a point where growth exposes what the finance function was never built to handle. The close takes too long. The numbers arrive too late. Compliance becomes a scramble instead of a posture. And when the real moments come — a DCAA audit, a capital raise, a sale — the infrastructure either holds or it doesn't.


This conference is for the leaders who want to know where they stand before that moment arrives. On June 9, Rose Financial Solutions brings together executives, CFOs, GovCon operators, M&A practitioners, and financial infrastructure experts for a half-day of substantive, practical sessions designed to answer one question: Is your finance function built for what comes next?


Discover the Conference Agenda


Registration and Welcome | 12:30 PM - 1:00 PM


Content Sessions | 1:00 PM - 5:00 PM


Master of Ceremony and Emcee:

Shelley McGuire

Chief Strategy Officer (CSO)

OrangeSlices AI

Evan Fox

Client Growth Consultant

Rose Financial Solutions


Session 1


Opening Keynote: The Shifting Ground: What the Last 18 Months Mean for GovCon, Nonprofit, and Growth-Stage Finance



Speaker: Ted Rose, President, CEO, Founder, Rose Financial Solutions


The last 18 months have been a stress test no one scheduled. Federal spending priorities shifted mid-contract. Liberation Day tariff announcements rippled through supply chains within hours. Government shutdowns threatened contractor cash flows. And AI became the loudest conversation in every boardroom while most finance functions were nowhere near ready to use it.


For GovCon companies, nonprofits, and growth-stage businesses, this is not background noise. It is the operating environment. And it is exposing something that was already true: most finance functions were built for a world that no longer exists. This session opens the day by naming the forces reshaping the financial landscape and framing the question every leader in this room should be asking; "How can we raise our Finance Ceiling and achieve Financial Readiness?"

Stop Chasing, Start Winning: Real Talk on Business Development for Small GovCon Firms
Moderator and Panelists:

Shelley McGuire

Chief Strategy Officer (CSO)

OrangeSlices AI

Mike Mullen

Senior VP, Small and Transitional Business

Deep Water Point & Associates

Kathleen Cowles

Executive VP, Engagement

Deep Water Point & Associates


Most business development panels tell you to "build relationships" and "know your customer." You already know that. This panel goes somewhere different — into the decisions that actually separate small GovCon firms that grow from the ones that grind. Moderated by Shelley McGuire of OrangeSlices AI, with Mike Mullen and Kathleen Cowles of Deep Water Point & Associates bringing the front-line perspective. What does a real pipeline look like when you're a five-person shop? How do you beat a large prime when they can put 50 people on a proposal and you have four? When do you walk away from an opportunity — and how do you know before it costs you six weeks, that's valuable time! And for product companies trying to crack the federal market: why does the government keep loving your demo and never buying it? The conversation covers the pipeline math most leaders avoid, the inflection points that signal it's time to build a team around BD, and how procurement dynamics, AI, and non-traditional partnerships are reshaping the go-to-market playbook. 

What's Changing in Government Procurement and Why It Matters More Than You Think

Evan Davis

President

ADG Creative

Joel Loukus

Motion Director

ADG Creative

For years, government contractors could afford to treat branding as an afterthought. Winning work was about compliance, past performance, and submitting the most thorough, technically sound proposal. That world is changing. Agencies are under pressure to move faster and evaluate more efficiently. Contractors are increasingly being asked to communicate their value in new formats most notably short-form video and other high-impact, front-loaded content. In this environment, you don't have hours to make your case. You have minutes. This session challenges the long-held belief that branding doesn't matter in government contracting and reframes it as a strategic necessity that directly impacts win rates. Evan Davis covers what has fundamentally changed in the procurement process, why strong brands create clarity, relevance, and loyalty in a competitive GovCon environment, and how companies can build a brand that holds up under both procurement scrutiny and investor review.



Panel | Private Equity, M&A, and Bank Readiness: What Buyers, Investors, and Lenders Are Actually Looking For


Moderator and Panelists:


Moderator: Wallace Angel, VP, Finance and Accounting, Client CFO, Rose Financial Solutions


What do private equity firms, investment bankers, and M&A attorneys actually look for when they evaluate a company? What separates a transaction that closes cleanly from one that stalls in diligence? And what does "bank ready" actually mean for a founder-led company preparing for what comes next? This panel brings together three practitioners who have worked through hundreds of transactions — from the buy side, the advisory side, and the legal side. Wally Angel moderates with questions drawn from the financial readiness work ROSE does with clients at the pre-transaction stage. The conversation covers the specific financial infrastructure characteristics that accelerate deals and protect valuation, the most common diligence exposures that founders don't see coming, and how to close the gap between where your company is today and where it needs to be to attract the right capital on the right terms.


Cedric A. Powell

Partner, Private Equity, M&A

Squire Patton Boggs

Farrah Holder

Co-Founder & Managing Partner

Blue Fire Equity

Josh Butler

Managing Director

McLean Group

Sharon B. Heaton

Founder & CEO

sbLiftOff



Session 2


What Modern Financial Infrastructure Actually Looks Like: System of Agility, Data Security, and the Case for a Connected Finance Function

Speaker: Kimberly A. Kuchman, VP, Transformations and Product, Rose Financial Solutions

Kimberly grounds the room in what a well-built financial infrastructure looks like in practice. She covers what real-time visibility, system enforced workflows, and agentic AI actually produce when the foundation underneath them is solid and what a system of agility makes possible for the organizations using it today. This session answers the question Ted's keynote raises: once you know you have a Finance Ceiling, what does it look like to break through it? That conversation opens into a panel focused on the questions that sit at the intersection of financial operations, data security, and decision-making: what does it mean to have financial data your leadership team actually trusts, and what does it take to protect that data in an environment where compliance requirements are tightening and the cost of a security gap is no longer just operational, it is contractual.

Panel | Control Under Pressure: Data Security, AI, and Risk in GovCon and Growing Companies


Moderator and Panelists:


Chris Tilley

CEO

CriticalTilt, Inc

Dean Rock

CEO

Steeltoad

Will Astore

President, Cofounder

Gateway Geospacial Group (G3)


Five themes anchor the panel conversation:

  • Financial Visibility: What it means to have real-time access to financial data across the organization, and why most companies are still making decisions on information that is weeks old by the time it arrives.
  • Decision Readiness: Whether the data coming out of the finance function is clean, current, and trusted enough to act on — and what the gap between "we have reports" and "we trust the numbers" actually costs in slow decisions and missed signals.
  • Data Security in a Finance Context: How financial data should be protected, governed, and controlled — and why the same lapses that create audit exposure also create security exposure.
  • CMMC and Compliance Readiness: What the Cybersecurity Maturity Model Certification requirements mean for GovCon companies managing financial data, and how infrastructure design choices made today affect CMMC readiness tomorrow.
  • AI Readiness and Data Integrity:  Why agentic AI is only as reliable as the data it operates on, and what has to be true about data quality, structure, and governance before AI adds value rather than risk.


Panel  | The Five Themes of Financial Readiness — What the Data Actually Shows


Moderator and Panelists:

Bryan Lapidus, FPAC

Director, FP&A Practice

Association for Financial Professionals

Ted Rose

President, CEO, Founder

Rose Financial Solutions

Timothy J. Fargo

Client CFO, Tax Partner, ROSE CFO

Rose Financial Solutions

Wallace Angel

VP, Finance and Accounting, Client CFO

Rose Financial Solutions


With the framework established and the destination visible, this conversation goes through the themes of what financial readiness actually requires, drawing on real company situations and the patterns that surface when organizations are assessed honestly. Bryan Lapidus, Director of the FP&A Practice at the Association for Financial Professionals and one of the most respected voices in the CFO community, brings the independent practitioner perspective and pushes the conversation where it needs to go. Five themes of financial readiness run through the panel:

  • Decision Readiness: Whether the data coming out of the finance function is trusted enough to act on.
  • AI and Automation Readiness: Why automation layered on fragile infrastructure doesn't improve it — it accelerates the fragility.
  • Tax and Compliance Readiness: How finance infrastructure either supports or undermines tax position and regulatory confidence.
  • Audit (DCAA) Readiness: What it actually means to be audit-ready, and why most organizations aren't. The GovCon compliance posture that protects contracts and reduces audit exposure.
  • M&A Readiness: What acquirers, private equity firms, and banks actually see when they look at a finance function.

The Finance Ceiling | How Companies Raise Their Finance Ceiling and Achieve Financial Readiness


Speaker: Ted Rose, President, CEO, Founder, Rose Financial Solutions


The Finance Ceiling. Every growing company hits it. Most don't recognize it until something forces it into the open — a DCAA notice, a bank review, a leadership transition, or a question in a leadership meeting that nobody can answer quickly. This session explains how companies can raise their finance ceiling and achieve financial readiness, ensuring you have financial infrastructure built to handle what comes next.

Reception and Networking | 5:00 PM - 7:00 PM


  • Connect with the speakers, panelists, executives and sponsors at the reception.


Who Should Attend


✔ CEOs & Founders of government contractors, growth-stage organizations and nonprofits who want clarity on their numbers, stronger control over cash flow, and a financial foundation built for growth, M&A, or whatever comes next. 

✔ CFOs, Controllers & Finance Leaders navigating DCAA, FAR, evolving policy, audit readiness, and increasing pressure to deliver real-time financial intelligence — not just historical reports.

✔ COOs & Operations Leaders who depend on accurate cost structures, labor data, and project-level visibility to protect margins and execute with confidence.

✔ Fractional CFOs and Trusted Advisors who support GovCons, growth-stage businesses and nonprofits that want to stay ahead of what is changing in finance, accounting, and AI-enabled infrastructure.

✔ Business Owners Considering a Sale or Capital Event  who want to understand what their finance function looks like to the people evaluating it — and what to fix before that conversation starts.



What You Will Walk Away With


This is a half day for executives who want an honest picture of where their finance function stands and what it takes to make it hold up when the pressure is real. The sessions are built around these questions that most finance leaders carry but rarely get a clear answer to:


  • Am I audit-ready?
  • Is my compliance posture defensible under a DCAA review or a federal contract scrutiny?
  • Is my tax and SALT in compliance?
  • Do my people trust the numbers enough to act on them?
  • Is my infrastructure actually ready for AI?
  • What does M&A diligence expose?
  • What does my brand communicate to a procurement evaluator or an acquirer when they have minutes, not hours, to form an opinion?


You will leave with a clear framework for assessing your financial infrastructure and an honest picture of where the gaps are. You will have direct perspective on what private equity investors, M&A advisors, and lenders are actually looking for and how financial readiness affects deal terms before the conversation even starts. You will understand what modern financial infrastructure looks like in 2026, including how agentic AI is changing the close, reporting, and financial analysis, including what has to be true about your foundation before any of that is worth attempting.


The speakers have been inside these situations. The conversations are grounded in what they have actually seen; not in what the frameworks say should happen. You will leave with a specific picture of what to do next. And connections with senior finance professionals, GovCon executives, and growth-stage leaders who are navigating the same environment you are.

Register for the Conference


Financial readiness is not a destination. It is a condition your infrastructure either maintains or doesn't. June 9 is a half day worth taking to find out where you stand.


Frequently Asked Questions


Who is this conference for?

It is designed for executives, CFOs, and finance leaders at growth-stage companies, government contractors, and founder-led organizations between $2M and $100M in revenue along with the fractional CFOs, advisors, and partners who support them.


Is this a ROSE product event? No. The program is content-driven. ROSE's work and tools appear where they are relevant to the session content, but this is an executive education event, not a product demonstration.


What is the FSRA? The Financial System Readiness Assessment is a 20-question diagnostic that takes 15 to 20 minutes and produces a ROSE Financial System Index score across five dimensions of financial infrastructure maturity. It is available free at rosefinancial.com and is a useful baseline before attending the conference.


Where is the event? The conference will take place at the Canopy by Hilton in North Bethesda, MD. If you plan to book a hotel room, we recommend reserving early to ensure availability. Additional accommodations are available at the Bethesda North Marriott Hotel on Marinelli Road.

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By Ted Rose May 28, 2026
Issue 124 - ROSE Insights: What Auditors See That Leadership Doesn't
By Ted Rose May 27, 2026
By TED ROSE , ROSE FINANCIAL SOLUTIONS

ROSE Insights

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