Video: Empowering Growth Through Financial Understanding
Ted Rose was interviewed on the Jet Setting Wealth Advisory podcast by David T. Yu. Ted shared his journey from Pricewaterhouse to founding a pioneering finance-as-a-service firm, transforming traditional accounting into a strategic growth engine. Learn how his AI-enabled platform, Easby, helps CEOs and CFOs make faster, more informed decisions while maintaining compliance and operational efficiency.
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In today’s increasingly complex business landscape, the Chief Financial Officer plays a more strategic role than ever before. While many organizations view the CFO strictly through the lens of financial reporting, the modern CFO is better described as the conductor of the organization’s financial orchestra —bringing together finance, accounting, tax, compliance, and technology into a cohesive performance that drives growth. In this video, Ted Rose breaks down how CFOs orchestrate each function and why many growing companies now leverage Finance as a Service models to support this work.
By TED ROSE , ROSE FINANCIAL SOLUTIONS
Issue 103 - Free Your CFO to Focus on Growth, Not Spreadsheets
