The Advantages of Finance as a Service: Unleashing Your Financial Potential

Rose Report: Issue 67

BY TED ROSE, ROSE FINANCIAL SOLUTIONS

Rose Financial showing the upward advantages of Finance as a Service.

As the CEO of Rose Financial Solutions (ROSE®), I am often asked, “What is the difference between traditional finance and accounting outsourcing and Finance as a Service (FaaS)?” Simply put, the key distinction is that Finance as a Service provides a more holistic and strategic approach to financial operations. Today’s movement from traditional finance and accounting outsourcing to FaaS represents a significant shift in how businesses manage their finances. This movement recognizes the growing need for businesses to have a strategic partner that can provide insights, analysis, and guidance to drive financial growth and success. By combining technology, automation, and expertise, Finance as a Service delivers real-time financial reporting, analytics, and strategic planning support. Companies that embrace FaaS gain access to a more agile, scalable, and adaptable financial solution that goes beyond mere transactional processing, enabling them to confidently make informed decisions, optimize financial performance, and navigate complex financial challenges.


Finance as a service (FaaS) offers numerous advantages over traditional accounting outsourcing, including:

  1. A holistic approach that enables businesses to gain deeper insights into their financial health, make data-driven decisions, and optimize their financial performance.
  2. A more cost-effective solution for businesses of all sizes that eliminates the expenses associated with investing in technology or hiring and training in-house finance teams.
  3. A flexible financial solution that seamlessly scales alongside business growth, adapting to evolving needs and increasing complexities.


The Future of FaaS is Easby!

As a leading industry innovator, ROSE® has been at the forefront of the paradigm shift from traditional finance and accounting outsourcing to utilizing technology to simplify back-office functions. Beyond traditional accounting outsourcing, our FaaS solution optimizes a company’s back office by harmonizing People, Processes, Technology, Organization, and Data, providing our clients with the tools to become accomplished leaders in their industries. We do this by providing financial clarity and the elimination of complexity through our technology platform, Easby® .


Easby, is a system of engagement built on enterprise-grade, hyper-automation technology that manages finance, accounting, and tax activities, converts data into information, and is supported by a team of seasoned professionals that enhances a company’s success by improving financial performance and eliminating complexity. Additionally, with ERP-level technology, Easby helps you better manage your back-office functions by connecting them into a unified system and helps you futureproof your financial operations by setting the stage for implementing AI in the future.


Learn more about how our FaaS solution can help you unleash your financial potential and set you on the path to becoming an accomplished leader. Schedule a call with ROSE today. In the meantime, fill out our pricing form to learn more about the value we create.


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This content is for information purposes only and should not be considered legal, accounting or tax advice, or a substitute for obtaining such advice specific to your business.

Ted Rose


President, CEO, and Founder

In 1994 Ted Rose founded Rose Financial Solutions (ROSE), the Premier U.S. Based Finance and Accounting Outsourcing Firm. In 2010, the Blackbook of Outsourcing named ROSE the #1 FAO firm in the world based on client satisfaction. As the president and CEO of ROSE, he provides executives with financial clarity. Ted has also acted as the CFO for a number of growth companies and assisted with various rounds of financing and M&A transactions.

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September 4, 2025
Rose Financial Solutions (“ROSE®”), a pioneer in Finance as a Service ( FaaS ), today announced new strategic partnerships designed to empower fractional CFOs and CPA firms to support clients with scalable financial infrastructure. Through alliances with Apex Finance Solutions, CFO Advisory DC, CTM Partners, and Rubino & Company , ROSE is expanding access to scalable, AI -enabled solutions that simplify financial operations and amplify the value advisors deliver to growing businesses. “Fractional CFOs and CPA firms are critical growth partners for businesses, but they shouldn’t have to build financial infrastructure on their own,” said Ted Rose, President, CEO, and Founder of ROSE . “With these partnerships, we’re giving them access to enterprise-grade tools that drive efficiency, scalability, and insight—so they can remain focused on their most important role: trusted advisors.” At the center of these partnerships is ROSE’s Finance as a Service ( FaaS ) model, which integrates People, Process, Technology, Organization, and Data . This framework simplifies back-office operations while empowering financial leaders with real-time insights, audit-readiness, and proactive decision-making . All four partners now gain access to Easby ® , ROSE’s AI-powered, enterprise-grade automation platform that seamlessly integrates with accounting systems to transform financial data into actionable intelligence. Meet the Partners Apex Finance Solutions : Guides high-performing entrepreneurs with executive-level financial leadership. With Easby®, Apex enhances its strategic advisory capabilities through real-time data insights. CFO Advisory DC : Brings a global perspective from private equity, impact investing, and strategy consulting. Easby strengthens its ability to deliver operational excellence and scalable growth strategies. CTM Partners : Specializes in driving scalable growth and operational efficiency through financial leadership. By leveraging ROSE’s FaaS model, CTM expands client visibility and decision-making agility. Rubino : A Maryland-based CPA firm delivering audit, tax, and CFO consulting expertise (through their CAS – Client Accounting Services). By integrating Easby, Rubino enhances compliance readiness while delivering deeper client insights. “This is just the beginning of our CFO and CPA partner network buildout,” added Rose. “Our goal is to ensure every growth focused organization in the nation has access to the same level of sophistication and scalability as enterprise finance teams—without the cost or complexity. Our nationwide network will reshape the way financial leaders deliver trusted, data-driven advisory services.” About Rose Financial Solutions ROSE is a leading provider of Finance as a Service (FaaS – next generation of finance and accounting outsourcing) , helping businesses simplify financial operations by aligning People, Process, Technology, Organization, and Data . Its enterprise-grade AI-enabled automation platform, Easby® , transforms financial data into actionable insights, enabling companies to scale with confidence and agility. With ROSE and Easby, organizations achieve audit readiness, operational efficiency, and data-driven decision-making—redefining the future of finance and accounting. To learn more about how ROSE and Easby® can transform your financial operations, visit www.rosefinancial.com and www.easby.ai . Ready to empower your firm with enterprise-grade financial infrastructure? Contact us today to explore partnership opportunities.
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