ROSE Report: Free Your CFO to Focus on Growth, Not Spreadsheets
Issue 103 - Free Your CFO to Focus on Growth, Not Spreadsheets
The CEO’s Fork in the Road: Do You Want a CFO Who Operates… or a CFO Who Leads?
For decades, companies have placed an impossible expectation on their CFOs: run every financial operation and drive strategic leadership. Accounting. Month‑end close. Billing. Compliance. Reporting. Audit prep. System integrations. And on top of that—forecasting, cash strategy, pricing, margins, growth planning. But the world has changed.
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How a ‘Your Baby Is Ugly’ Wake-Up Call Transformed ROSE’s Innovation—and Created Easby
In this candid conversation, Ted Rose shares the pivotal moments that shaped ROSE’s evolution—from the “your baby’s ugly” wake-up call that inspired a complete redesign of RFSWorkflow, to the bold decision to replatform and build Easby on Appian’s world-class , AI-Enabled platform...
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By TED ROSE , ROSE FINANCIAL SOLUTIONS
In this candid conversation, Ted Rose shares the pivotal moments that shaped ROSE’s evolution—from the “ your baby’s ugly ” wake-up call that inspired a complete redesign of RFSWorkflow, to the bold decision to replatform and build Easby on Appian’s world-class , AI-Enabled platform. Ted reflects on the leadership lessons behind innovation, how ROSE prepared for the remote-work shift before the pandemic, and why a clear North Star—85% automation by 2030—guides the firm’s strategic investments today. Watch the full video to hear how decades of workflow expertise, AI-driven financial management, and a commitment to user experience are transforming accounting and finance for ROSE clients. ROSE’s Easby platform gives CFOs and their teams real-time financials, advanced KPIs, and automated workflows; closing the gap between strategy and execution so finance teams can focus on analysis and value creation. đŸ‘‰ Contact ROSE to find out how Easby can work to strengthen your finance and accounting operations.
By TED ROSE , ROSE FINANCIAL SOLUTIONS
