ROSE Report: Free Your CFO to Focus on Growth, Not Spreadsheets

Issue 103 - Free Your CFO to Focus on Growth, Not Spreadsheets

The CEO’s Fork in the Road: Do You Want a CFO Who Operates… or a CFO Who Leads?

For decades, companies have placed an impossible expectation on their CFOs: run every financial operation and drive strategic leadership. Accounting. Month‑end close. Billing. Compliance. Reporting. Audit prep. System integrations. And on top of that—forecasting, cash strategy, pricing, margins, growth planning. But the world has changed.
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How a ‘Your Baby Is Ugly’ Wake-Up Call Transformed ROSE’s Innovation—and Created Easby

In this candid conversation, Ted Rose shares the pivotal moments that shaped ROSE’s evolution—from the “your baby’s ugly” wake-up call that inspired a complete redesign of RFSWorkflow, to the bold decision to replatform and build Easby on Appian’s world-class , AI-Enabled platform...
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