Video: How a ‘Your Baby Is Ugly’ Wake-Up Call Transformed ROSE’s Innovation—and Created Easby

In this candid conversation, Ted Rose shares the pivotal moments that shaped ROSE’s evolution—from the “your baby’s ugly” wake-up call that inspired a complete redesign of RFSWorkflow, to the bold decision to replatform and build Easby on Appian’s world-class , AI-Enabled platform. Ted reflects on the leadership lessons behind innovation, how ROSE prepared for the remote-work shift before the pandemic, and why a clear North Star—85% automation by 2030—guides the firm’s strategic investments today. Watch the full video to hear how decades of workflow expertise, AI-driven financial management, and a commitment to user experience are transforming accounting and finance for ROSE clients.

ROSE’s Easby platform gives CFOs and their teams real-time financials, advanced KPIs, and automated workflows; closing the gap between strategy and execution so finance teams can focus on analysis and value creation.

👉 Contact ROSE to find out how Easby can work to strengthen your finance and accounting operations.