Rose Financial Solutions’ Launch of Its Next-generation Platform, Easby® Featured on CityBiz

Rose Financial Solutions (ROSE), a Finance as a Service (FaaS) leader, is proud to announce the launch of its next-generation financial services and technology solution at its 2nd Annual FaaS Conference in June 2023. The cutting-edge solution marks a significant milestone in the FaaS industry by enabling organizations to future-proof their back offices throughout their lifecycles from start-up to exit. 


“We are excited to demonstrate how our technology platform, Easby, can future-proof an organization’s back office. A comprehensive system of engagement built on enterprise-grade, hyper-automation technology, Easby is designed to automate the vast majority of finance and accounting-related activities over the coming years,” said Ted Rose, Founder, President, and CEO of ROSE. “By reducing complexity, Easby improves financial clarity and significantly reduces the disruptions clients experience due to their growth and the evolving technology landscape.” 


In addition to unveiling Easby, ROSE redefined the FaaS industry to include five pillars of finance transformation: people, process, technology, organization, and data. Digitization disruptions often hamper growth as a business or organization hits its complexity ceiling. Managing these disruptions requires that financial systems maintain harmony between people, processes, technology, organization, and data. To preserve unity, companies need to control the vast volume of activities through a comprehensive engagement system that integrates with its system of record.  


“We are excited to introduce our game-changing solution that revolutionizes FaaS,” said Rose. “We have combined our deep understanding of the industry with cutting-edge technology to develop a solution that empowers our customers to overcome challenges, achieve their goals, and be prepared for the future.”  


About ROSE® 


ROSE is a Finance as a Service (FaaS) leader, supporting a company’s back office by harmonizing People, Processes, Technology, Organization, and Data to empower our clients to become accomplished leaders. We achieve this by providing financial clarity and eliminating complexity through Easby®, a system of engagement built on enterprise-grade, hyper-automation technology that manages finance, accounting, and tax activities, converts data into information, and supports a team of experienced professionals to enhance a company’s success by improving financial performance. Find out why the Future of FaaS is Easby at: www.rosefinancial.com.

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By Ted Rose November 25, 2025
Issue 103 - Free Your CFO to Focus on Growth, Not Spreadsheets
By Ted Rose November 24, 2025
By TED ROSE , ROSE FINANCIAL SOLUTIONS
By Ted Rose November 21, 2025
In this candid conversation, Ted Rose shares the pivotal moments that shaped ROSE’s evolution—from the “ your baby’s ugly ” wake-up call that inspired a complete redesign of RFSWorkflow, to the bold decision to replatform and build Easby on Appian’s world-class , AI-Enabled platform. Ted reflects on the leadership lessons behind innovation, how ROSE prepared for the remote-work shift before the pandemic, and why a clear North Star—85% automation by 2030—guides the firm’s strategic investments today. Watch the full video to hear how decades of workflow expertise, AI-driven financial management, and a commitment to user experience are transforming accounting and finance for ROSE clients. ROSE’s Easby platform gives CFOs and their teams real-time financials, advanced KPIs, and automated workflows; closing the gap between strategy and execution so finance teams can focus on analysis and value creation. 👉 Contact ROSE to find out how Easby can work to strengthen your finance and accounting operations.
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