Future-Proofing Your Finance and Accounting Functions

Rose Report: Issue 65

By Ted Rose, CEO, Rose Financial Solutions

Finance and accounting technology are advancing rapidly, significantly influencing how companies plan for the future. Today, companies require more than simple accounting software. The finance and accounting profession is already beginning to embrace new technologies such as artificial intelligence (AI) and machine learning (ML). Is your company ready? To future-proof and capitalize on the potential of these technologies, business leaders must develop a financial infrastructure that is accessible and secure, automates processes, adapts to evolving company needs, and seamlessly connect with other systems. And that begins in the Cloud.

While switching from desktop to cloud-based software may seem daunting, many advantages exist, especially in today’s remote and hybrid workplaces. In addition to making your financial data more accessible, collaborative, and secure, cloud accounting can help your business operate more efficiently and effectively.

With cloud accounting, you can access your financial data anywhere, anytime, using any device, allowing you to work on your accounts in the office, at home, or even on vacation. Additionally, cloud accounting provides real-time recordings of your company’s financial activities and enables you to collaborate with your accountant or other team members in real-time, which leads to better communication and more accurate reporting.

While off-the-shelf cloud-based accounting software is readily available, most lack the flexibility and integration of a workflow system that standardizes and automates your internal financial processes. Electronic workflow increases your productivity and efficiency today and will also help set the stage for implementing AI and ML in the future.

As a business grows, its activities may become so intricate that it develops many disparate, out-of-synch systems, making it difficult to understand the company’s operations and financial performance. While investing in enterprise resource planning (ERP) software may not be within your budget, alternative solutions exist.

At Rose Financial Solutions (ROSE), our Finance as a Service (FaaS) is a one-of-a-kind technology and service solution that brings ERP capabilities to small and mid-sized companies. Our cloud-based technology platform, Easby®, seamlessly integrates with your accounting software, simplifies your accounting processes, and provides you with a single place to view all of your finance, tax, and accounting information. Learn more about our cost-effective and scalable solution by scheduling an introductory meeting.

This content is for information purposes only and should not be considered legal, accounting or tax advice, or a substitute for obtaining such advice specific to your business.

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September 4, 2025
Rose Financial Solutions (“ROSE®”), a pioneer in Finance as a Service ( FaaS ), today announced new strategic partnerships designed to empower fractional CFOs and CPA firms to support clients with scalable financial infrastructure. Through alliances with Apex Finance Solutions, CFO Advisory DC, CTM Partners, and Rubino & Company , ROSE is expanding access to scalable, AI -enabled solutions that simplify financial operations and amplify the value advisors deliver to growing businesses. “Fractional CFOs and CPA firms are critical growth partners for businesses, but they shouldn’t have to build financial infrastructure on their own,” said Ted Rose, President, CEO, and Founder of ROSE . “With these partnerships, we’re giving them access to enterprise-grade tools that drive efficiency, scalability, and insight—so they can remain focused on their most important role: trusted advisors.” At the center of these partnerships is ROSE’s Finance as a Service ( FaaS ) model, which integrates People, Process, Technology, Organization, and Data . This framework simplifies back-office operations while empowering financial leaders with real-time insights, audit-readiness, and proactive decision-making . All four partners now gain access to Easby ® , ROSE’s AI-powered, enterprise-grade automation platform that seamlessly integrates with accounting systems to transform financial data into actionable intelligence. Meet the Partners Apex Finance Solutions : Guides high-performing entrepreneurs with executive-level financial leadership. With Easby®, Apex enhances its strategic advisory capabilities through real-time data insights. CFO Advisory DC : Brings a global perspective from private equity, impact investing, and strategy consulting. Easby strengthens its ability to deliver operational excellence and scalable growth strategies. CTM Partners : Specializes in driving scalable growth and operational efficiency through financial leadership. By leveraging ROSE’s FaaS model, CTM expands client visibility and decision-making agility. Rubino : A Maryland-based CPA firm delivering audit, tax, and CFO consulting expertise (through their CAS – Client Accounting Services). By integrating Easby, Rubino enhances compliance readiness while delivering deeper client insights. “This is just the beginning of our CFO and CPA partner network buildout,” added Rose. “Our goal is to ensure every growth focused organization in the nation has access to the same level of sophistication and scalability as enterprise finance teams—without the cost or complexity. Our nationwide network will reshape the way financial leaders deliver trusted, data-driven advisory services.” About Rose Financial Solutions ROSE is a leading provider of Finance as a Service (FaaS – next generation of finance and accounting outsourcing) , helping businesses simplify financial operations by aligning People, Process, Technology, Organization, and Data . Its enterprise-grade AI-enabled automation platform, Easby® , transforms financial data into actionable insights, enabling companies to scale with confidence and agility. With ROSE and Easby, organizations achieve audit readiness, operational efficiency, and data-driven decision-making—redefining the future of finance and accounting. To learn more about how ROSE and Easby® can transform your financial operations, visit www.rosefinancial.com and www.easby.ai . Ready to empower your firm with enterprise-grade financial infrastructure? Contact us today to explore partnership opportunities.
By Ted Rose August 29, 2025
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By Ted Rose August 29, 2025
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