Goldfish Client Spotlight

  At Rose Financial Solutions (ROSE®), we are dedicated to providing an exceptional Finance as a Service (FaaS) solution for startups, helping them navigate the complex financial landscape while ensuring regulatory compliance. We value our partnership with our clients such as Goldfish, a startup focused on revolutionizing seafood trade compliance. 

  Goldfish’s co-founder and CEO, Celeste Leroux, who previously worked in ocean policy in Federal agencies and the White House, saw the seafood industry's growing need for efficient, effective due diligence to help comply with a complex network of trade regulations designed to keep illegally harvested seafood out of the US market. 

  This realization led to the creation of Goldfish, with a mission to empower the industry and government regulators with actionable insights. However, Goldfish needed a trusted partner to handle their financial needs efficiently and compliantly to achieve their goals. 

  "When I was setting up the C-Corporation, I wanted to make sure we followed all of the rules ourselves. I needed a firm that could grow with us and focus on our specific requirements," says Celeste. 

  Goldfish entrusted ROSE with their financial operations from the initial stages of forming the company to onboarding their first customers. With our dedicated team of experts, we ensured their books were meticulously maintained, enabling them to focus on their core mission. 

  "I was overwhelmed with starting bookkeeping for our new company. ROSE stepped in and took the time to understand our needs and guide us through the process," Celeste explains. "ROSE provided additional assistance by helping us classify our staff correctly and even handling state-level filing on our behalf. It felt more like a partnership than a service provider." However, the actual value of our partnership became evident when an unexpected issue arose with a vendor. 

  "Your team realized that our payroll provider had double billed, " Celeste recalls. "ROSE didn’t just catch an error, they were an advocate for getting it resolved.” For Goldfish, it was truly reassuring to have a partner who not only catches errors but also goes the extra mile to resolve them. Following every rule and regulation was of utmost importance, and ROSE's commitment to compliance and accuracy played a crucial role in their decision-making.

  "I needed to find an outside entity that I trusted to offer the services we needed at a price we could afford," says Celeste. "ROSE provided not just the expertise but also a sense of trust and reliability, ensuring that our books were on the up-and-up." As a regulatory-focused startup, Goldfish recognized the need for a comprehensive financial solution that could adapt to their evolving needs. 

 At ROSE, we take pride in supporting startups like Goldfish, empowering them to navigate the financial complexities of their industries while maintaining regulatory compliance. Our dedicated team goes beyond standard service, acting as partners and advocates for our clients' success. 

  If you're a startup looking for a financial partner that prioritizes compliance, accuracy, and growth, we invite you to schedule a call with ROSE. Together, we can navigate the challenges and unlock the potential of your business.