Finance as a Service: Technology + Services = Success

Rose Report: Issue 38

Finance as a ServiceFinance and accounting technology isn’t just a shiny new object, it’s the path to knowledge and the tool to financial clarity. It isn’t an unnecessary expense, it’s a necessity for businesses that want to achieve more.

Not too long ago, finance and accounting professionals relied on a calculator as their tool of choice. And, some still do. Obsolete financial and accounting systems can hamper business growth because they lack the ability to provide a “big picture” view.

When utilizing outdated systems, CEOs are forced to rely on piecemealed reports and don’t have access to the timely and accurate information they need to make smart business decisions. Fortunately, there is a paradigm shift in the finance and accounting outsourcing industry towards Finance as a Service (FaaS), a solution that integrate leading-edge technology and high-value support services.

Finance as a Service Offers an Integrative Accounting Solution

As a pioneer in finance and accounting outsourcing, Rose Financial Solutions (RFS) has been at the forefront of the technology evolution and in delivering FaaS solutions.

According to Accounting Today, “[There] is a small subset of firms whose success is predicated on deploying and even developing the right tools, and Ted Rose’s is one of those. A long-time pioneer of accounting outsourcing, Rose has led his firm in continuous innovation and improvement, including building an entire suite of custom software that aims to give his clients powerful tools for automating finance and accounting functions with digital workflows, and even developing a mobile app to give them near-real-time access to critical financial information.”

Going beyond traditional finance and accounting outsourcing, RFS’ FaaS solution combines its state-of-the-art technology RFSWorkflow™with access to an entire finance and accounting department. The technology provides a complete picture of your company’s performance while allowing you to drill into the details. The people deliver high-value support, including financial management and strategic guidance.

Our FaaS Solution RFS Workflow

What makes our RFSWorkflow so unique is that it turns your current accounting system into an invaluable business intelligence tool with functionality traditionally only available in an Enterprise Resource Planning (ERP) system. By tying all your financial and non-financial information together into a high-level dashboard, you can:

  • Access financial information in near real-time, anytime, anywhere
  • Calculate, monitor, measure and compare key performance indicators (KPIs) against your goals
  • View monthly financial packages and historical transactions
  • Approve bills, payroll and billing
  • Authorize and issue payments and more

Whether you are looking for a fully staffed solution that includes RFSWorkflow and our people or just need support in specific areas of your accounting and finance department, we configure your solution to fit your needs. Set a course for confident business decisions and achieve more.

Learn more about our FaaS solution by visiting our Accounting Outsourcing Technology Page.

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September 4, 2025
Rose Financial Solutions (“ROSE®”), a pioneer in Finance as a Service ( FaaS ), today announced new strategic partnerships designed to empower fractional CFOs and CPA firms to support clients with scalable financial infrastructure. Through alliances with Apex Finance Solutions, CFO Advisory DC, CTM Partners, and Rubino & Company , ROSE is expanding access to scalable, AI -enabled solutions that simplify financial operations and amplify the value advisors deliver to growing businesses. “Fractional CFOs and CPA firms are critical growth partners for businesses, but they shouldn’t have to build financial infrastructure on their own,” said Ted Rose, President, CEO, and Founder of ROSE . “With these partnerships, we’re giving them access to enterprise-grade tools that drive efficiency, scalability, and insight—so they can remain focused on their most important role: trusted advisors.” At the center of these partnerships is ROSE’s Finance as a Service ( FaaS ) model, which integrates People, Process, Technology, Organization, and Data . This framework simplifies back-office operations while empowering financial leaders with real-time insights, audit-readiness, and proactive decision-making . All four partners now gain access to Easby ® , ROSE’s AI-powered, enterprise-grade automation platform that seamlessly integrates with accounting systems to transform financial data into actionable intelligence. Meet the Partners Apex Finance Solutions : Guides high-performing entrepreneurs with executive-level financial leadership. With Easby®, Apex enhances its strategic advisory capabilities through real-time data insights. CFO Advisory DC : Brings a global perspective from private equity, impact investing, and strategy consulting. Easby strengthens its ability to deliver operational excellence and scalable growth strategies. CTM Partners : Specializes in driving scalable growth and operational efficiency through financial leadership. By leveraging ROSE’s FaaS model, CTM expands client visibility and decision-making agility. Rubino : A Maryland-based CPA firm delivering audit, tax, and CFO consulting expertise (through their CAS – Client Accounting Services). By integrating Easby, Rubino enhances compliance readiness while delivering deeper client insights. “This is just the beginning of our CFO and CPA partner network buildout,” added Rose. “Our goal is to ensure every growth focused organization in the nation has access to the same level of sophistication and scalability as enterprise finance teams—without the cost or complexity. Our nationwide network will reshape the way financial leaders deliver trusted, data-driven advisory services.” About Rose Financial Solutions ROSE is a leading provider of Finance as a Service (FaaS – next generation of finance and accounting outsourcing) , helping businesses simplify financial operations by aligning People, Process, Technology, Organization, and Data . Its enterprise-grade AI-enabled automation platform, Easby® , transforms financial data into actionable insights, enabling companies to scale with confidence and agility. With ROSE and Easby, organizations achieve audit readiness, operational efficiency, and data-driven decision-making—redefining the future of finance and accounting. To learn more about how ROSE and Easby® can transform your financial operations, visit www.rosefinancial.com and www.easby.ai . Ready to empower your firm with enterprise-grade financial infrastructure? Contact us today to explore partnership opportunities.
By Ted Rose August 29, 2025
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