Empowering Business Expansion Through Data Driven Decision Making

Recent findings from Pigment’s Office of the CFO 2024 survey highlight a critical issue for business leaders – the prevalent use of inaccurate data in their decision-making processes. The survey reveals that a staggering 89% of finance leaders are basing their decisions on incomplete or faulty data.


The foundation of successful business strategies depends on the quality and accuracy of the decisions made. As businesses navigate expansion and heightened competition, the reliance on data-driven insights has become critical. Harnessing the transformative power of accurate, reliable data enables informed and effective decision-making. Businesses with financial clarity will outpace companies that struggle with flawed data. Financial visibility will help businesses avoid common pitfalls while shaping a future oriented strategic vision.

Why Is Most Financial Data Flawed?

Financial Data often ends up flawed due to several factors. Disparate systems and fragmented processes within an organization can cause increased inaccuracies over time. The lack of standardization of data within an organization introduces complexities and leads to inconsistencies in data handling. Nomenclature and connectivity issues further compound the problem, making it challenging to establish a framework for data organization. When these issues persist, they pave the way for flawed data, hindering accurate analysis and decision-making.


Improving Financial Data with a “Single Source of Truth”

Addressing the complexity of inaccurate financial data requires a strategic approach. Streamlining systems and processes and implementing standardized, data-oriented procedures across departments can mitigate inaccuracies stemming from disparate systems and fragmented processes. Moreover, establishing a unified nomenclature and resolving connectivity issues are pivotal to ensuring data integrity. By instituting a cohesive framework for data organization and management, businesses can tackle the root causes of flawed financial data. Establishing a single source of truth consolidates data into a single data structure. This allows for the streamlining of processes, reduction of complexity, standardization of nomenclature and improved connectivity. In essence, a single source of truth reduces errors by ensuring everyone in an organization refers to the same accurate information. This unified data hub speeds up decision making and lays the groundwork for integrating AI into future financial operations.


Enter Easby, a system of engagement that standardizes financial activities and data while improving data integrity. As a CFO Co-Pilot, Easby streamlines data handling and reporting, allowing leaders to make better decision based on better information. Easby reduces administrative activity and promotes data-accuracy, improving decision-making and driving companies toward success in our competitive business environment. Easby connects with your accounting system of record to become a “single source of truth”, centralizing data and refining processes. By streamlining data collection and reporting, Easby empowers leaders to refocus their efforts on strategic growth initiatives. 


To discover how Easby can become your CFO Co-Pilot while fortifying the future of your organization, we invite you to schedule an introductory call with Rose Financial Solutions (ROSE).


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September 4, 2025
Rose Financial Solutions (“ROSE®”), a pioneer in Finance as a Service ( FaaS ), today announced new strategic partnerships designed to empower fractional CFOs and CPA firms to support clients with scalable financial infrastructure. Through alliances with Apex Finance Solutions, CFO Advisory DC, CTM Partners, and Rubino & Company , ROSE is expanding access to scalable, AI -enabled solutions that simplify financial operations and amplify the value advisors deliver to growing businesses. “Fractional CFOs and CPA firms are critical growth partners for businesses, but they shouldn’t have to build financial infrastructure on their own,” said Ted Rose, President, CEO, and Founder of ROSE . “With these partnerships, we’re giving them access to enterprise-grade tools that drive efficiency, scalability, and insight—so they can remain focused on their most important role: trusted advisors.” At the center of these partnerships is ROSE’s Finance as a Service ( FaaS ) model, which integrates People, Process, Technology, Organization, and Data . This framework simplifies back-office operations while empowering financial leaders with real-time insights, audit-readiness, and proactive decision-making . All four partners now gain access to Easby ® , ROSE’s AI-powered, enterprise-grade automation platform that seamlessly integrates with accounting systems to transform financial data into actionable intelligence. Meet the Partners Apex Finance Solutions : Guides high-performing entrepreneurs with executive-level financial leadership. With Easby®, Apex enhances its strategic advisory capabilities through real-time data insights. CFO Advisory DC : Brings a global perspective from private equity, impact investing, and strategy consulting. Easby strengthens its ability to deliver operational excellence and scalable growth strategies. CTM Partners : Specializes in driving scalable growth and operational efficiency through financial leadership. By leveraging ROSE’s FaaS model, CTM expands client visibility and decision-making agility. Rubino : A Maryland-based CPA firm delivering audit, tax, and CFO consulting expertise (through their CAS – Client Accounting Services). By integrating Easby, Rubino enhances compliance readiness while delivering deeper client insights. “This is just the beginning of our CFO and CPA partner network buildout,” added Rose. “Our goal is to ensure every growth focused organization in the nation has access to the same level of sophistication and scalability as enterprise finance teams—without the cost or complexity. Our nationwide network will reshape the way financial leaders deliver trusted, data-driven advisory services.” About Rose Financial Solutions ROSE is a leading provider of Finance as a Service (FaaS – next generation of finance and accounting outsourcing) , helping businesses simplify financial operations by aligning People, Process, Technology, Organization, and Data . Its enterprise-grade AI-enabled automation platform, Easby® , transforms financial data into actionable insights, enabling companies to scale with confidence and agility. With ROSE and Easby, organizations achieve audit readiness, operational efficiency, and data-driven decision-making—redefining the future of finance and accounting. To learn more about how ROSE and Easby® can transform your financial operations, visit www.rosefinancial.com and www.easby.ai . Ready to empower your firm with enterprise-grade financial infrastructure? Contact us today to explore partnership opportunities.
By Ted Rose August 29, 2025
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