Building a Successful Business is a Marathon, Not a Sprint

Rose Report: Issue 37

RFS Startup “The world is full of people who have dreams of playing at Carnegie Hall, of running a marathon, and of owning their own business. The difference between the people who make it across the finish line and everyone else is one simple thing: an action plan.” John Tesh

In the running world, sprinting and marathon races are on opposite ends of the spectrum and require very different skills. While both are challenging and require intense training, a sprint focuses on the short term, a marathon focuses on the long run.

In many ways, starting a business is similar to training for a marathon. Before you set out on the path to the finish line, you need to have a plan. Like a runner preparing for a marathon, start-up and early stage businesses need to have a well thought out strategy on to how to obtain their long-term goals.

Know your fitness level.

When preparing for a marathon, the first step is to make sure you have the endurance you need to finish the race. Similarly, the first step to business success is knowing your company’s fitness level. Do you have the meaningful financial information that you need to make sound business decisions? Does your company meet compliance and tax regulations? Do you have a financial system that is scalable as your company grows? If you answered no to any of these questions, Rose Financial Solutions’ RFSStartup™ can improve your fitness level and set you on the path to business success.

Don’t let roadblocks get in your way.

Whether inclement weather or an injury, every runner experiences some type of roadblock during a marathon. The same is true for start-ups and early stage companies. From financial challenges during tight times, to compliance and tax issues, start-up companies often face hurdles that get in the way of their success. Through RFSStartup™, we remove roadblocks by giving you the financial confidence you need to make sound financial decisions. We’ve spent over 20 years building the processes and systems necessary to help nurture our early stage clients.

Marathon runners are known for offering encouragement to one another. As your trusted advisor, we’ll be there to help you succeed by providing meaningful financial information and guidance that is timely and accurate. We’ll analyze your company’s financial situation, map out a realistic and strategic budget, ensure compliance and set your company on a course to achieve growth and long-term goals, all while remaining a cost-effective alternative to internal staff. Through our advanced technology and cloud-based systems, we’ll ensure you have a cost-effective and scalable financial infrastructure.

Through RFSStartup™, you can set your sights on the finish line knowing you have a well thought out strategy on to how to obtain your long-term goals. Learn more about RFSStartup ™.

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September 4, 2025
Rose Financial Solutions (“ROSE®”), a pioneer in Finance as a Service ( FaaS ), today announced new strategic partnerships designed to empower fractional CFOs and CPA firms to support clients with scalable financial infrastructure. Through alliances with Apex Finance Solutions, CFO Advisory DC, CTM Partners, and Rubino & Company , ROSE is expanding access to scalable, AI -enabled solutions that simplify financial operations and amplify the value advisors deliver to growing businesses. “Fractional CFOs and CPA firms are critical growth partners for businesses, but they shouldn’t have to build financial infrastructure on their own,” said Ted Rose, President, CEO, and Founder of ROSE . “With these partnerships, we’re giving them access to enterprise-grade tools that drive efficiency, scalability, and insight—so they can remain focused on their most important role: trusted advisors.” At the center of these partnerships is ROSE’s Finance as a Service ( FaaS ) model, which integrates People, Process, Technology, Organization, and Data . This framework simplifies back-office operations while empowering financial leaders with real-time insights, audit-readiness, and proactive decision-making . All four partners now gain access to Easby ® , ROSE’s AI-powered, enterprise-grade automation platform that seamlessly integrates with accounting systems to transform financial data into actionable intelligence. Meet the Partners Apex Finance Solutions : Guides high-performing entrepreneurs with executive-level financial leadership. With Easby®, Apex enhances its strategic advisory capabilities through real-time data insights. CFO Advisory DC : Brings a global perspective from private equity, impact investing, and strategy consulting. Easby strengthens its ability to deliver operational excellence and scalable growth strategies. CTM Partners : Specializes in driving scalable growth and operational efficiency through financial leadership. By leveraging ROSE’s FaaS model, CTM expands client visibility and decision-making agility. Rubino : A Maryland-based CPA firm delivering audit, tax, and CFO consulting expertise (through their CAS – Client Accounting Services). By integrating Easby, Rubino enhances compliance readiness while delivering deeper client insights. “This is just the beginning of our CFO and CPA partner network buildout,” added Rose. “Our goal is to ensure every growth focused organization in the nation has access to the same level of sophistication and scalability as enterprise finance teams—without the cost or complexity. Our nationwide network will reshape the way financial leaders deliver trusted, data-driven advisory services.” About Rose Financial Solutions ROSE is a leading provider of Finance as a Service (FaaS – next generation of finance and accounting outsourcing) , helping businesses simplify financial operations by aligning People, Process, Technology, Organization, and Data . Its enterprise-grade AI-enabled automation platform, Easby® , transforms financial data into actionable insights, enabling companies to scale with confidence and agility. With ROSE and Easby, organizations achieve audit readiness, operational efficiency, and data-driven decision-making—redefining the future of finance and accounting. To learn more about how ROSE and Easby® can transform your financial operations, visit www.rosefinancial.com and www.easby.ai . Ready to empower your firm with enterprise-grade financial infrastructure? Contact us today to explore partnership opportunities.
By Ted Rose August 29, 2025
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