What is Finance as a Service (FaaS)?

By TED ROSE, ROSE FINANCIAL SOLUTIONS

In today's dynamic business environment, the complexity of financial management continues to grow. Many organizations are struggling to keep up with evolving regulations, disparate systems, recruiting and retention issues, technological advancements, and the increasing need for financial transparency, timeliness, and accuracy. The result is the growth of the Finance as a Service (FaaS) industry. FaaS provides companies with a comprehensive solution that not only meets immediate financial needs but also positions organizations to scale its back-office operations during their full lifecycle.


What is Finance as a Service (FaaS)?


Finance as a Service (FaaS) provides a company with full outsourced support for their financial back-office. It integrates people, processes, technology, organization, and data to deliver a full suite of financial functions. These functions include finance, accounting, tax, compliance, and related technology. FaaS goes beyond traditional finance and accounting outsourcing (FAO) by offering a holistic approach that includes expertise in all functions required to support a company’s financial back-office.


Unlike traditional FAO, which often focuses on providing individuals to perform specific tasks or functions, FaaS provides a comprehensive framework designed to support all aspects of the financial back-office. This holistic approach ensures that financial operations are aligned and can scale as an organization grows.


Why Organizations Need Finance as a Service (FaaS)


Addressing Complex Financial Needs


As businesses grow, so do their financial management challenges. Traditional approaches often fall short, particularly when it comes to hiring specialized talent and managing disparate systems. FaaS addresses these challenges by providing access to a wide range of financial expertise and advanced technologies, which are often out of reach for smaller, rapidly growing businesses.

FaaS enables organizations to modernize their back-office functions rapidly, supporting them through complex change management processes. This modernization is crucial for enhancing the stability and scalability of financial operations, allowing businesses to focus on their core activities.


Supporting Finance Transformation


FaaS plays a pivotal role in driving finance transformation within organizations. By outsourcing financial complexities to experts, businesses can achieve a higher level of operational efficiency on a faster timetable and at a lower cost. This transformation is not just about updating systems; it's about creating a financial environment that supports long-term growth and adaptability in an ever-changing market. FaaS enables organizations to modernize their back-office functions rapidly, supporting them through complex change management processes. This modernization is crucial for enhancing the stability and scalability of financial operations, allowing businesses to focus on their core activities.


Key Benefits of Finance as a Service (FaaS)


Comprehensive Services


FaaS offers a wide range of services, from basic accounting to strategic financial planning. These services provide a more organized and efficient approach to financial management, allowing businesses to focus on their core competency rather than getting bogged down by day-to-day financial operations. Additionally, FaaS can support individual functions and provide backup for internally managed functions, ensuring continuity and reliability.


Access to Expertise


One of the most significant advantages of FaaS is the access to expert advice across a wide range of skills, which is essential for managing the change caused by growth. This expertise is particularly valuable when it comes to timely, accurate, and meaningful data—key components of any successful financial strategy. FaaS solutions ensure that businesses receive better and more timely financial information, enabling them to act quickly and confidently.

Scalability and Adaptability


FaaS solutions are designed to grow with your business, ensuring they meet evolving financial needs. Whether your business is expanding, diversifying, or facing new industry demands, FaaS offers the flexibility to adapt to these changes. This adaptability ensures that your financial operations remain robust and aligned with your business objectives, regardless of the challenges ahead.


Advanced Financial Insights


FaaS provides accurate financial analysis and strategic insights that empower businesses to make data-driven decisions. These insights go beyond just numbers; they offer a deeper understanding of the financial health of your organization, enabling you to identify opportunities for growth and areas that need improvement. With FaaS, businesses can create better and more timely financial information, instead of spending time reinventing best practices.


The Long-Term Impact of FaaS on Growing Organizations


Improved Financial Health and Stability

FaaS enhances overall financial performance and stability, which are crucial for sustained growth. By outsourcing financial management to experts, businesses can ensure that they have a financial partner that has demonstrated a successful track record. The improvement in financial health makes it easier to attract a banking partner and other funding required for future growth.


Enhanced Compliance and Audit Readiness

Regulatory compliance is a significant concern for growing businesses. FaaS helps maintain compliance with ever-changing regulations and prepares organizations for financial audits. This proactive approach to compliance mitigates risks and protects the organization's reputation, ensuring that it can continue to grow without unnecessary regulatory, legal or financial setbacks.

Operational Efficiency and Focus


FaaS supports business growth through expert financial planning and guidance. By aligning financial management with business objectives, FaaS ensures that business leaders are supported and well-positioned to achieve long-term success. The impact of FaaS on achieving business goals is clear: it enables businesses to focus on what they do best while receiving the support from financial management experts.


Finance as a Service (FaaS) is not just a solution for today's financial challenges; it's a proactive step toward achieving financial clarity, operational efficiency, and sustained growth. By adopting FaaS, organizations can unlock their full potential and improve their chances for long-term success. Consider implementing FaaS to take your business to the next level.  


Our FaaS solution, Easby, combines people, process, technology, organization, and data. to simplify and automate accounting functions, ensure compliance, and deliver strategic guidance and financial analysis from a team of top finance and accounting professionals. 

Learn more about how Easby can fit your needs.

Explore Easby →

In 1994 Ted Rose founded Rose Financial Solutions (ROSE), the Premier U.S. Based Finance and Accounting Outsourcing Firm. In 2010, the Blackbook of Outsourcing named ROSE the #1 FAO firm in the world based on client satisfaction. As the president and CEO of ROSE, he provides executives with financial clarity. Ted has also acted as the CFO for a number of growth companies and assisted with various rounds of financing and M&A transactions.

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September 4, 2025
Rose Financial Solutions (“ROSE®”), a pioneer in Finance as a Service ( FaaS ), today announced new strategic partnerships designed to empower fractional CFOs and CPA firms to support clients with scalable financial infrastructure. Through alliances with Apex Finance Solutions, CFO Advisory DC, CTM Partners, and Rubino & Company , ROSE is expanding access to scalable, AI -enabled solutions that simplify financial operations and amplify the value advisors deliver to growing businesses. “Fractional CFOs and CPA firms are critical growth partners for businesses, but they shouldn’t have to build financial infrastructure on their own,” said Ted Rose, President, CEO, and Founder of ROSE . “With these partnerships, we’re giving them access to enterprise-grade tools that drive efficiency, scalability, and insight—so they can remain focused on their most important role: trusted advisors.” At the center of these partnerships is ROSE’s Finance as a Service ( FaaS ) model, which integrates People, Process, Technology, Organization, and Data . This framework simplifies back-office operations while empowering financial leaders with real-time insights, audit-readiness, and proactive decision-making . All four partners now gain access to Easby ® , ROSE’s AI-powered, enterprise-grade automation platform that seamlessly integrates with accounting systems to transform financial data into actionable intelligence. Meet the Partners Apex Finance Solutions : Guides high-performing entrepreneurs with executive-level financial leadership. With Easby®, Apex enhances its strategic advisory capabilities through real-time data insights. CFO Advisory DC : Brings a global perspective from private equity, impact investing, and strategy consulting. Easby strengthens its ability to deliver operational excellence and scalable growth strategies. CTM Partners : Specializes in driving scalable growth and operational efficiency through financial leadership. By leveraging ROSE’s FaaS model, CTM expands client visibility and decision-making agility. Rubino : A Maryland-based CPA firm delivering audit, tax, and CFO consulting expertise (through their CAS – Client Accounting Services). By integrating Easby, Rubino enhances compliance readiness while delivering deeper client insights. “This is just the beginning of our CFO and CPA partner network buildout,” added Rose. “Our goal is to ensure every growth focused organization in the nation has access to the same level of sophistication and scalability as enterprise finance teams—without the cost or complexity. Our nationwide network will reshape the way financial leaders deliver trusted, data-driven advisory services.” About Rose Financial Solutions ROSE is a leading provider of Finance as a Service (FaaS – next generation of finance and accounting outsourcing) , helping businesses simplify financial operations by aligning People, Process, Technology, Organization, and Data . Its enterprise-grade AI-enabled automation platform, Easby® , transforms financial data into actionable insights, enabling companies to scale with confidence and agility. With ROSE and Easby, organizations achieve audit readiness, operational efficiency, and data-driven decision-making—redefining the future of finance and accounting. To learn more about how ROSE and Easby® can transform your financial operations, visit www.rosefinancial.com and www.easby.ai . Ready to empower your firm with enterprise-grade financial infrastructure? Contact us today to explore partnership opportunities.
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