GovCon M&A Under DOGE: Navigating Uncertainty for Small Business Success

By TED ROSE, ROSE FINANCIAL SOLUTIONS

Change breeds uncertainty. And for small business owners in the government contracting (GovCon) space, the Trump administration’s first 100 days have delivered plenty of both. The introduction of the Department of Government Efficiency (DOGE)—tasked with slashing $2 trillion in federal spending by July 2026—signals a seismic shift in federal priorities. Add in high interest rates, proposed tariffs, and economic volatility, and you've got a chaotic environment where M&A decisions feel riskier than ever.

For small GovCon owners eyeing a sale, this uncertainty can spark hesitation—or worse, a hasty exit at a discount. Yet history offers a counterintuitive lesson. As Warren Buffett, echoing Baron Rothschild’s 19th-century wisdom, advises: “Be fearful when others are greedy, and greedy when others are fearful.” Selling amid DOGE-driven turmoil might mean leaving money on the table, while strategic patience could unlock higher valuations once stability returns.


DOGE’s Short-Term Shock vs. Your Long-Term Goals


DOGE’s aggressive mandate—evidenced by its billions in cuts so far—is reshaping the GovCon M&A landscape. Many larger businesses are in DOGE's crosshairs, with announced reductions targeting the top 10 GSA consulting firms, which could create strategic openings for small businesses. Budget reductions, regulatory reviews (see the February 19, 2025, EO), and workforce cuts (thanks to the February 11 EO’s 1:4 hiring ratio) are squeezing contract pipelines and driving buyer caution. Valuations dip. Competition for deals thins. And buyers increasingly favor conservative deal structures—think earn-outs over cash-heavy offers.


For small businesses, often lacking the balance sheets of larger firms, selling now could mean accepting a fraction of your company’s potential worth.

But short-term turbulence doesn’t dictate long-term value. The GovCon market prizes stability, strong past performance, and adaptability—qualities small businesses can cultivate even under DOGE’s shadow. Instead of rushing for the exit, this is a prime time to sharpen your business, align with shifting priorities (e.g., defense over sustainability initiatives), and position for a premium sale when the dust settles.


Six Steps to Thrive Amid Uncertainty


Small GovCon owners can turn DOGE’s disruption into opportunity with these actionable moves:


1. Scrub Your Financials

High overhead erodes valuation. Trim non-essential General & Administrative (G&A) costs—think redundant subscriptions, idle tools, and underutilized roles. Cleaner financials don't just impress buyers; they build resilience against funding delays.


2. Bolster Your Competitive Edge

Winning even modest contracts signals reliability. Strengthen past performance, and forge partnerships with primes or complementary peers. One strategic win can offset DOGE-related losses and elevate your M&A profile.


3. Align with Market Priorities

DOGE’s focus on efficiency may tilt funding toward defense, IT, and infrastructure. Are your services aligned? Upskill your team in high-demand areas like cybersecurity or systems integration to stay relevant and boost win rates.


4. Know Your Buyer Landscape

Random buyer emails? Often, they’re bargain hunters exploiting uncertainty. Instead, work with M&A advisors who can assess the market and build a competitive sale process. Structured deals protect value—panic sales do not.


5. Plan for 12–24 Months Ahead

Optimize now. Cut waste, win work, and fine-tune operations so you're ready for a premium exit when confidence returns. Buyers pay top dollar for turnkey businesses, not distressed assets... Read more in the ROSE Community.


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In 1994 Ted Rose founded Rose Financial Solutions (ROSE), the Premier U.S. Based Finance and Accounting Outsourcing Firm. In 2010, the Blackbook of Outsourcing named ROSE the #1 FAO firm in the world based on client satisfaction. As the president and CEO of ROSE, he provides executives with financial clarity. Ted has also acted as the CFO for a number of growth companies and assisted with various rounds of financing and M&A transactions.

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September 4, 2025
Rose Financial Solutions (“ROSE®”), a pioneer in Finance as a Service ( FaaS ), today announced new strategic partnerships designed to empower fractional CFOs and CPA firms to support clients with scalable financial infrastructure. Through alliances with Apex Finance Solutions, CFO Advisory DC, CTM Partners, and Rubino & Company , ROSE is expanding access to scalable, AI -enabled solutions that simplify financial operations and amplify the value advisors deliver to growing businesses. “Fractional CFOs and CPA firms are critical growth partners for businesses, but they shouldn’t have to build financial infrastructure on their own,” said Ted Rose, President, CEO, and Founder of ROSE . “With these partnerships, we’re giving them access to enterprise-grade tools that drive efficiency, scalability, and insight—so they can remain focused on their most important role: trusted advisors.” At the center of these partnerships is ROSE’s Finance as a Service ( FaaS ) model, which integrates People, Process, Technology, Organization, and Data . This framework simplifies back-office operations while empowering financial leaders with real-time insights, audit-readiness, and proactive decision-making . All four partners now gain access to Easby ® , ROSE’s AI-powered, enterprise-grade automation platform that seamlessly integrates with accounting systems to transform financial data into actionable intelligence. Meet the Partners Apex Finance Solutions : Guides high-performing entrepreneurs with executive-level financial leadership. With Easby®, Apex enhances its strategic advisory capabilities through real-time data insights. CFO Advisory DC : Brings a global perspective from private equity, impact investing, and strategy consulting. Easby strengthens its ability to deliver operational excellence and scalable growth strategies. CTM Partners : Specializes in driving scalable growth and operational efficiency through financial leadership. By leveraging ROSE’s FaaS model, CTM expands client visibility and decision-making agility. Rubino : A Maryland-based CPA firm delivering audit, tax, and CFO consulting expertise (through their CAS – Client Accounting Services). By integrating Easby, Rubino enhances compliance readiness while delivering deeper client insights. “This is just the beginning of our CFO and CPA partner network buildout,” added Rose. “Our goal is to ensure every growth focused organization in the nation has access to the same level of sophistication and scalability as enterprise finance teams—without the cost or complexity. Our nationwide network will reshape the way financial leaders deliver trusted, data-driven advisory services.” About Rose Financial Solutions ROSE is a leading provider of Finance as a Service (FaaS – next generation of finance and accounting outsourcing) , helping businesses simplify financial operations by aligning People, Process, Technology, Organization, and Data . Its enterprise-grade AI-enabled automation platform, Easby® , transforms financial data into actionable insights, enabling companies to scale with confidence and agility. With ROSE and Easby, organizations achieve audit readiness, operational efficiency, and data-driven decision-making—redefining the future of finance and accounting. To learn more about how ROSE and Easby® can transform your financial operations, visit www.rosefinancial.com and www.easby.ai . Ready to empower your firm with enterprise-grade financial infrastructure? Contact us today to explore partnership opportunities.
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