The Future of Accounting Technology is Here. Are You Prepared?

Rose Report: Issue 36

The Future of Accounting Technology is Here.Accounting technology is evolving at the speed of light and it’s having a profound impact on how businesses are positioning themselves for the future. Not so long ago, terms such as artificial intelligence (AI) and machine learning (ML) seemed like futuristic goals. However, the future of accounting technology is here, and in order harness the benefits it has to offer, you need to have the processes in place.
What is Machine Learning?

ML is a current application of AI. According to Techopedia,

“Machine learning facilitates the continuous advancement of computing through exposure to new scenarios, testing and adaptation, while employing pattern and trend detection for improved decisions in subsequent (though not identical) situations.” Simply put, technology doesn’t just collect information, it learns from the data it collects.
Transforming Data into Business Insight

In today’s information-driven world, data is everywhere. However, data offers little insight unless it is organized and stored in a format that allows it to be used efficiently. For companies to utilize AI and ML, they will need an effective finance and accounting system that structures and indexes data that can be converted into meaningful information. Accounting technology is rapidly moving towards automating and standardizing processes, and companies that haven’t made the investment in these processes will be behind the curve. Automated workflow technology involves structuring finance and accounting data and its underlying meta data—all while eliminating tedious processes, improving efficiency, limiting risks and reducing human error. Structured accounting and finance data is an evolutionary process: when structured data accumulates into financial information, it becomes exponential and creates new and novel information. With automated processes in place, AI and ML will be able to code, route and analyze information, highlight trends, and help companies make business decisions based on trends and goals.


The Impact
While AI and ML are powerful business tools, they still require human power. Many of the advantages that some countries have gained due to low cost labor will evaporate as automation eliminates low value repetitive tasks and requires highly trained professionals to focus on data analysis, process improvement and strategic initiatives. While the full benefit of AI and ML may take years to come to fruition, companies that want to head down a path of becoming an industry leader will need to build an infrastructure that is able to benefit from the promise of AI and ML.>

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September 4, 2025
Rose Financial Solutions (“ROSE®”), a pioneer in Finance as a Service ( FaaS ), today announced new strategic partnerships designed to empower fractional CFOs and CPA firms to support clients with scalable financial infrastructure. Through alliances with Apex Finance Solutions, CFO Advisory DC, CTM Partners, and Rubino & Company , ROSE is expanding access to scalable, AI -enabled solutions that simplify financial operations and amplify the value advisors deliver to growing businesses. “Fractional CFOs and CPA firms are critical growth partners for businesses, but they shouldn’t have to build financial infrastructure on their own,” said Ted Rose, President, CEO, and Founder of ROSE . “With these partnerships, we’re giving them access to enterprise-grade tools that drive efficiency, scalability, and insight—so they can remain focused on their most important role: trusted advisors.” At the center of these partnerships is ROSE’s Finance as a Service ( FaaS ) model, which integrates People, Process, Technology, Organization, and Data . This framework simplifies back-office operations while empowering financial leaders with real-time insights, audit-readiness, and proactive decision-making . All four partners now gain access to Easby ® , ROSE’s AI-powered, enterprise-grade automation platform that seamlessly integrates with accounting systems to transform financial data into actionable intelligence. Meet the Partners Apex Finance Solutions : Guides high-performing entrepreneurs with executive-level financial leadership. With Easby®, Apex enhances its strategic advisory capabilities through real-time data insights. CFO Advisory DC : Brings a global perspective from private equity, impact investing, and strategy consulting. Easby strengthens its ability to deliver operational excellence and scalable growth strategies. CTM Partners : Specializes in driving scalable growth and operational efficiency through financial leadership. By leveraging ROSE’s FaaS model, CTM expands client visibility and decision-making agility. Rubino : A Maryland-based CPA firm delivering audit, tax, and CFO consulting expertise (through their CAS – Client Accounting Services). By integrating Easby, Rubino enhances compliance readiness while delivering deeper client insights. “This is just the beginning of our CFO and CPA partner network buildout,” added Rose. “Our goal is to ensure every growth focused organization in the nation has access to the same level of sophistication and scalability as enterprise finance teams—without the cost or complexity. Our nationwide network will reshape the way financial leaders deliver trusted, data-driven advisory services.” About Rose Financial Solutions ROSE is a leading provider of Finance as a Service (FaaS – next generation of finance and accounting outsourcing) , helping businesses simplify financial operations by aligning People, Process, Technology, Organization, and Data . Its enterprise-grade AI-enabled automation platform, Easby® , transforms financial data into actionable insights, enabling companies to scale with confidence and agility. With ROSE and Easby, organizations achieve audit readiness, operational efficiency, and data-driven decision-making—redefining the future of finance and accounting. To learn more about how ROSE and Easby® can transform your financial operations, visit www.rosefinancial.com and www.easby.ai . Ready to empower your firm with enterprise-grade financial infrastructure? Contact us today to explore partnership opportunities.
By Ted Rose August 29, 2025
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